In B2B marketing environment having a lot of users following your brand is just not enough, we have to move beyond having massive amount of likes and followers on our social media pages & simple conversations. In B2B marketing environment the most impactful thing is the user data and the first generation of social media marketing tools and technologies were not having an impact, but now with time this thing has changed swiftly. Marketers are observing an immense uplift in demand for B2B marketing campaigns planned to collect mainly user interest and associated data, then with the help of collected data try to shorten the sales cycle.
Internet marketing also known as online marketing, refers to marketing and advertising efforts that involves the Web & the email to drive direct sales through electronic commerce. In addition to sales and leads from Web properties or emails. Internet marketing and online marketing efforts are usually used simultaneously with traditional modes of advertising like television, radio, newspapers, magazines etc.
1) Web marketing includes e-commerce sites, affiliate marketing sites, informative or promotional sites, search engine advertisement, and organic search engine results through the methods of search engine optimization (SEO).
2) Email marketing involves both advertising & the promotional marketing through methods involving e-mail messages to current & prospective customers.
3) Extending Social Media Marketing Campaigns
Nowadays when we think about Social Media Marketing Campaigns we cannot only think about a single social networking site like Facebook or Twitter, our potential lead can be anywhere around the web and so we must also extend our social media campaign accordingly with our brand experience uniform and user data synchronized across every web platform. When we talk about brand experience, we should not forget mobile users as they occupy almost 60% of the World Wide Web (www) and proper mobile friendly user experience doesn’t just relate to making our campaign easily accessible to the mobile users but, it has to seem and feel like it was created specially for mobile users.
Not only is your audience on YouTube active, but as the internet’s second largest search engine, it can help improve your SEO and overall brand presence. YouTube allows the marketers to come up with content in unique way that is easy for viewers to consume and share.
5) Search Engine Marketing (SEM) is the form of marketing that includes the advertisement of websites by enhancing their search engine visibility in google, bing and yahoo results pages (SERPs) through optimization using methods of both on-page and off-page as well as through advertising (contextual advertising, paid placements and paid inclusions)