Why is Logo Design Important
A logo is to the business as your face is to you. It is how your business is going to be recognised. It should reflect your personality, or in case of your business, your values and principles. Your logo is the most powerful marketing tool known.
Logo design also establishes your identity in market. It is too much hard to establish yourself in marketing world without a good, well-designed logo. In layman’s terms, a logo is a mental shortcut to product or company. Think about how often you recognize a car from its make, rather than present logo on bumper or in front?
The capability of logo lies in its visual nature. Nowadays studies have shown that people recognize & relate to images faster then text and in today’s world of multimedia, this has become a fact.
Having just any logo is not sufficient to create a brand identity. A badly thought up logo can easily destroy image of your company.
Your logo creates your image
In corporate world, “Image” is everything. A marketing company most commonly likes their Logo to be bold, in order to reflect aggressiveness, which is frequently what a client wants in such companies. On other hand Insurance company logo would probably reflect solidity and dependability in order to draw in customers.
However, nowadays market is flooded with Logos, from corner of news paper to the moving scroll bar at bottom of the television screen. So, It is absolutely necessary for a logo to have a meaning, to present something unique and specific to subconscious mind of consumer, and also to set it apart from rest of the competition.
Why is Logo Design Important to solidify consumer loyalty.
The work of a strong Logo design goes on even after your Identity & Image has been established. Part of logo’s effectiveness comes from repetition. As it’s known in business community, familiarity is
key to growing your business. In corporate world, it is called consumer loyalty and brand loyalty.
Once the logo has established consumer loyalty, the next step will be to see it repeated as frequently as possible. Every time your company, product or service is mentioned anywhere, your designed logo should accompany it.
logo is your most powerful marketing tool
With cautious marketing, Logo can become the main reason behind sale of a company’s product. For example brand Nike has tremendous loyalty. It has become a status symbol “the best money can buy”. Nike’s marketing strategy has always been to associate successful and popular sport persons with their brand, establishing company as makers of quality professional sports gear.
So it is important to invest time in developing a GREAT logo design and this is the answer to most commonly asked question “Why is Logo Design Important”