In today’s age, awesome online experiences are a crucial element to building a loyal fanbase. While a positive digital experience can lead to brand advocacy, one that fails to meet expectations on things like site speed can lead a prospect running in the other direction. In fact, Google engineers have discovered the blink of an eye — 400 milliseconds — is too long and causes people to search less.
Not only that, but page speed also affects SEO. Google takes the user experience into consideration with its page ranking algorithm. Since a slow loading site detracts from the user experience, this can damage SEO rankings.
To help you deliver the best experience online possible (and help improve your SEO efforts), we’ve provided this list of tips to help enhance the performance of your WordPress site. Whether it be page size, slow plugins, or some other culprit, read on for list of things important to help boost page speed times and improve your site’s overall performance.
- RUN A SITE SPEED DIAGNOSIS
- CONFIGURE A CDN
- SPLIT EXCESSIVE COMMENTS INTO PAGES
- REMOVE UNUSED MEDIA/PLUGINS/THEMES
- CLEAN UP YOUR DATABASE
- OPTIMIZE IMAGES etc.
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