Internet Marketing | Guide for Beginners
Before you start to read this post remember “You Don’t Have to be a Genius to Master Internet Marketing.”
Internet marketing also known as online marketing, refers to marketing and advertising efforts that involves the Web & the email to drive direct sales through electronic commerce. In addition to sales and leads from Web properties or emails. Internet marketing and online marketing efforts are usually used simultaneously with traditional modes of advertising like television, radio, newspapers, magazines etc.
1) Web marketing includes e-commerce sites, affiliate marketing sites, informative or promotional sites, search engine advertisement, and organic search engine results through the methods of search engine optimization (SEO).
2) Email marketing involves both advertising & the promotional marketing through methods involving e-mail messages to current & prospective customers.
3) Social media marketing involves both advertising & marketing efforts through social networking websites like Twitter, Facebook, YouTube etc. In depth examples of social media marketing involves Facebook engagement like comment, shares, and likes, Twitter retweets and likes, Pinterest repins, Instagram love, and many more, these are all ways to expand brand and the product to more and more people. Another method nowadays which many companies follow is to create infographics in order to gain traction in social media as well as giveaways. contests, hashtag etc.
4) Search Engine Marketing (SEM) is the form of marketing that includes the advertisement of websites by enhancing their search engine visibility in google, bing and yahoo results pages (SERPs) through optimization using methods of both on-page and off-page as well as through advertising (contextual advertising, paid placements and paid inclusions).
The main difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEM can be said to be a big umbrella that normally involves SEO in it but what sets it apart from SEO is its focus on the paid advertising using methods involving Pay Per Click (PPC), Google AdWords, and display ads you see on various sites.
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