An effective, high-quality voice over is one of the most powerful tool in video production. It brings your company’s or brand video to life, quite precisely telling your narrative. At the same time voice over sometimes even gets overlooked as some video makers become absorbed with getting the story and the visuals right.
Weak voice or a mismatched voice can take a video from to an amateur level quickly. Even if you’re working on a smaller budget or a smaller scale, the voice over is still one of the most critical component of work.
Show You’re Sincerety
The right voice for the right type of commercial can be reassuring. It let people know that you’re honest and sincere. The voice you choose should be representing your product or your company.
How should people feel when they watch your video? Hopeful? Concerned? Confident? Excited? Voice artists can imbue the script with emotion.
Relate to Your Audience
If you are making a video directed at kids or the senior citizens, would you want a young person doing the talking? If your video is about men’s health, would a women’s voice over be right choice? Knowing your audience is one of the most important thing for voice over.
Make it Memorable
Great voice overs can be so catchy that they would mostly become part of the brand, and in some cases popular culture.