Importance of Logo in Business

Importance of Logo in Business

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Logo is one of the most important aspect of business marketing. It represents a company’s most important graphical representation. It anchors company’s brand & becomes single most observable manifestation of any company within the target market. Due to this reason, well-designed emblem is one of the most important and an essential part of company’s overall marketing strategy.

Purpose

Having a corporate logo intends to be the “face” of any company. As these are the graphical displays of any company’s uniqueness and it’s identity, and due to the colors, fonts and images they exhibits the essential info about the company that will allow the customers to identify with company’s core brand.

Design Principles

Design must be unique & comprehensible to the potential customers. Inspite of the fact that there are many choices for visual elements, color and typography. In general it should be able to convey some information related to the company, or should be designed in a way that should give some sense of meaning about the company or its industry.

Brand Identity

Logos are the most influential visual components of any company’s brand identity. As it appears on websites, stationery, business cards, advertising etc. Due to this reason, a well-designed logo can really contribute to the business success, while at the same time a substandard logo can indicate amateurishness & turn off the potential customers.

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