Product photography has a huge impact that you need to think about when trying to persuade people in to buy your stuff.
Do you know the fact that people remember only 80% of what they see, and 20% of what they read.
The power of an image is hard to ignore, and if you do not include great images of your products then you could be losing out on some of your major sales.
The fact is, the better your stuff looks, the more it sells. Following are the top 4 things that should be considered, while planning your product photography.
The amount of images:
The first and foremost thing to consider while planning your product photography is how many images you want to showcase. If you look to sites like Amazon or eBay, you will see that they give their user an option to add as many product photographs as they want. This really helps the buyers get detailed visual insight into what they are buying.
Use the image to highlight the benefits
In addition to show multiple images, think outside the box and use your images to display the benefits of the product.
You can even think of creating life shots, with people using your product. It’s an effective approach that many thriving brands decide to go with. It easily connects with your customers emotions and shows them that how they can use the product in their daily life.
Show ALL colors and styles
Does your product come in a variety of colors, sizes or style? Say for example you are selling shirts that have different patterns and colors. Don’t just take one photo of the shorts in the most popular color. Make sure you show your visitors all the variety of styles and colors of your product.
Make your images appealing
This is certainly one of the most important points to consider. The more interesting your products look, more likely you are to receive a sale. There are a number of tricks that you can do, to make your products look as alluring as can be!
- Get the lighting right to highlight the product pros.
- Make it definite that your camera is stable.
- Think about what background you want to have and make sure it does not dull out the overall look of the product.
- Use different diffusion methodologies.
- Edit the photo
- Get the best angle for your product.