As crowdfunding makes gains in popularity, the battle for pageviews and pledges has become increasingly competitive, especially on portal sites that feature thousands of live projects at once. If you’re depending on a Kickstarter feature to kickstart your campaign, then you could be in trouble.
So how do you ensure that you’ve optimized your campaign for success? We’ve taken a look at a number of recently funded projects in order to identify some of the techniques, strategies, and crowdfunding secrets that will give you the best chance of meeting your goals.
Here are few crowdfunding secrets you should know about
- Are you ready?
You can use crowdfunding to help validate ideas before they are fully realized, but if your campaign comes across as half-baked then your audience isn’t going to invest. “People don’t want to back a campaign that’s not going to work,” says writer and entrepreneur Seth Godin.
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- Strategic Social Media
You don’t need a blanket presence on social media, though the wider your reach the better. Pick the networks that best match your marketing and content strategies and where your potential supporters are most likely to be found.
- Produce a Great Video
Video clips give visitors a better idea of your project — they can see you or your product in action rather than clicking through a series of static images. They are also labor-intensive, so don’t attempt to put together a clip if you don’t have the time, resources and expertise required.
- Create a Helpful Media Page
You’ve no doubt seen some of the most popular crowdfunding projects covered in the press, but this won’t happen if you don’t have a solid website and some press materials that journalists can download. Even if you’re a one-man show, don’t rely on your Facebook page to do it all.
- Don’t Ask for Money Immediately
Tell your story and share your enthusiasm for your project, and people will naturally want to add their support.
- Communicate Often
Whether it’s good news or bad, keep your backers and potential backers in the loop. Post regular updates on your crowdfunding page, and keep the process going after the campaign has ended
- Introduce your team
Introduce your team to let your supporters meet the people behind your project regardless of whether you’re an established company or an up-and-coming startup.
- Appeal to Your Existing Fans
Consider the fans and supporters that you already have, making your project goals and rewards something that these people are going to be ready to identify with.
- Appeal to Everyone Else
You can create a campaign that has broad appeal at the same time as paying special attention to your existing supporters. One of the best ways to do this is by creating a reward scheme with many different price points. Even if you can’t offer a physical reward for a $1 donation, you could still give these pledgers early access to your product or a credit within your software package