Crowdfunding Secrets

Crowdfunding Secrets

As crowdfunding makes gains in popularity, the battle for pageviews and pledges has become increasingly competitive, especially on portal sites that feature thousands of live projects at once. If you’re depending on a Kickstarter feature to kickstart your campaign, then you could be in trouble.

So how do you ensure that you’ve optimized your campaign for success? We’ve taken a look at a number of recently funded projects in order to identify some of the techniques, strategies, and crowdfunding secrets that will give you the best chance of meeting your goals.

Here are few crowdfunding secrets you should know about

  • Are you ready?

You can use crowdfunding to help validate ideas before they are fully realized, but if your campaign comes across as half-baked then your audience isn’t going to invest. “People don’t want to back a campaign that’s not going to work,” says writer and entrepreneur Seth Godin.

SEE Also: Aggrandize will edit or create your business case or build your business strategy or model. Get a Professional editorial review and recommendations to improve for your business case or strategy document.

  • Strategic Social Media

You don’t need a blanket presence on social media, though the wider your reach the better. Pick the networks that best match your marketing and content strategies and where your potential supporters are most likely to be found.

  • Produce a Great Video

Video clips give visitors a better idea of your project — they can see you or your product in action rather than clicking through a series of static images. They are also labor-intensive, so don’t attempt to put together a clip if you don’t have the time, resources and expertise required.

  • Create a Helpful Media Page

You’ve no doubt seen some of the most popular crowdfunding projects covered in the press, but this won’t happen if you don’t have a solid website and some press materials that journalists can download. Even if you’re a one-man show, don’t rely on your Facebook page to do it all.

SEE Also: Sbn2012 will post your ad on internet marketing niche website for three months to promote your blog, business or organization.

  • Don’t Ask for Money Immediately

Tell your story and share your enthusiasm for your project, and people will naturally want to add their support.

  • Communicate Often

Whether it’s good news or bad, keep your backers and potential backers in the loop. Post regular updates on your crowdfunding page, and keep the process going after the campaign has ended

SEE ALSO: Kamronkennedy will generate your marketing list. With his gig, you will get a CSV excel spreadsheet of businesses in any city you choose, that fall under any category you choose.

  • Introduce your team

Introduce your team to let your supporters meet the people behind your project regardless of whether you’re an established company or an up-and-coming startup.

  • Appeal to Your Existing Fans

Consider the fans and supporters that you already have, making your project goals and rewards something that these people are going to be ready to identify with.

SEE Also: Marinkovickg will add 400 real USA members to your group. All people will be business-oriented so there’s a very small chance that they will post inappropriate ads. 

  • Appeal to Everyone Else

You can create a campaign that has broad appeal at the same time as paying special attention to your existing supporters. One of the best ways to do this is by creating a reward scheme with many different price points. Even if you can’t offer a physical reward for a $1 donation, you could still give these pledgers early access to your product or a credit within your software package

SEE Also: Dmyerson will create an effective crowdfunding campaign for you. She has more than 10 years of marketing and sales experience.


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