Cathy Turney author of “Laugh Your Way to Real Estate Sales Success: For Real Estate Agents, WannaBes, UsedToBes, & Those Who Love Them!” shares her awesome tips for those who want to know how to write an amusing business book and how to add humor for business writing as humor gives an edge in the print and digital market and most importantly readers enjoy being entertained.
She is a San Francisco Bay Area real estate broker & managing partner at Better Homes Realty in Walnut Creek, California. She has won international humor writing awards and has been published in the San Francisco Chronicle and in many magazines.
This is Cathy’s story about how she started writing humor for business audiences and it all happened by accident. She wrote a newsletter for her “farm” (a geographical area where she sold real estate) and was always looking for things to fill the pages. At that time she had two dogs-the poodle and a deaf Dalmatian. They had a very funny dynamic going and Cathy took a chance on putting their stories in the newsletter. One day she asked a local if he thought that dog column as too “out there” for a business newsletter and he responded “Are you kidding?” Few years later, readers told her that she should put them into a book, so she did!! Cathy’s first book, Dog Stories, Hilarious Tales of a Codependent Pet Owner, published in 2012, hit Number 1 in its category on Amazon, as did her second book, Laugh Your Way to Real Estate Sales Success.
Cathy thinks Humor has a subliminal effect on readers. They smile, they feel good. They relate that feeling with you. That sharpens your competitive edge. They remember you. She has had people stop her on the street to say how much they enjoyed the latest “Bubbles’ & Spot’s Corner”. So, It gets your message across more pleasantly if it’s a dry subject & getting the humor in takes repetitive refinement. You aren’t just reporting the news.
Cathy believes very strongly in giving back, and donates half the proceeds from her books and writing to the Farm Sanctuary, the Alameda County Food Bank, & Poodle Rescue.