Brands that Nailed Influencer Marketing Campaigns
Due to increase in the use of ad blocking softwares and plugins, you might have probably heard about brands using word-of-mouth advertising with help of influencers. You might have even seen examples of tactics like these and in-fact some brands are getting profitable ROI.
Lynda.com is the most popular online learning resource using which users can easily develop their skills in a variety of subjects. Users can even get informative tutorials on project management, marketing, technology and more. To avoid the affect of ad blockers lynda.com is using word-of-mouth advertising by marketing through popular YouTubers
Loot Crate is the most popular lifestyle gaming brand and is well-known for celebrating the gaming community and they have started working with some of the most popular YouTubers including PewDiePie having more than 47 million subscribers, Jack Douglass of Jacksfilms who created a sponsored video for Loot Crate
Leesa brand is a well-known luxury mattress manufacturer who exclusively sells through their online store. Blogs like Sleepopolis, that is in relevant niche to Lessa posted reviews of the mattresses along with a video and a discount coupon and due to this Leesa had been able to get more than 100k clicks to their website.
Daniel Wellington focused on word-of-mouth advertising for their brand awareness through influencers and by 2015, Daniel Wellington managed to earn upto $220 million, which is impressive considering the brand was just a $15,000 startup.
Adidas which is already a well-known brand launch influencer-driven social media marketing campaign on Instagram and their sales were increased by 24.2% b/w Jan 2015 and Jan 2016 and during this same period, their top competitor, Nike experienced almost 10% drop in sales.
These are just few of the thousands of brands that successfully combined word-of-mouth advertising into their social media marketing strategy and Nailed their Influencer Marketing Campaigns.
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