Why App Promotion is Important
Before you start to read this post remember “You Don’t Have to be a Genius to do Proper App Promotion”
App Promotion also known as App marketing, refers to marketing and advertising efforts that involves the Web & the email to drive direct downloads to the App. In addition to sales and leads from Web properties or emails. App marketing and online marketing efforts are usually used simultaneously with traditional modes of advertising like television, radio, newspapers, magazines etc.
1) Web marketing for App Promotion includes e-commerce sites, affiliate marketing sites, informative or promotional sites, search engine advertisement, and organic search engine results through the methods of search engine optimization (SEO).
2) Email marketing involves both advertising & the promotional marketing through methods involving e-mail messages to current & prospective customers.
3) Social media marketing involves both advertising & marketing efforts through social networking websites like Twitter, Facebook, YouTube etc. In depth examples of social media marketing involves Facebook engagement like comment, shares, and likes, Twitter retweets and likes, Pinterest repins, Instagram love, and many more, these are all ways to expand brand and the product to more and more people. Another method nowadays which many companies follow is to create infographics in order to gain traction in social media as well as giveaways. contests, hashtag etc.
4) Search Engine Marketing (SEM) is the form of marketing that includes the advertisement through blogs and websites by enhancing their search engine visibility in google, bing and yahoo results pages (SERPs) through optimization using methods of both on-page and off-page as well as through advertising (contextual advertising, paid placements and paid inclusions).