Almost everyday people needs a bit of help to kick their marketing strategy back on track since advertising is the new way to make a business or a brand successful. The first thing before starting any advertising campaign is to know about the customers in your marketing niche. After that we need to understand few things including:
- Describing the people likely to buy our product.
- Why they want to buy our product?
- How are we going to target product to correct customers as we can’t sell a product until it’s positioned and defined.
Create A Survey
Next important step is to create a survey and mail it to customers in order to find out about them i.e things that motivates them to buy, to find out about where they work, the type of magazines or articles they read, about their age. By collecting all this info you will be able to easily tell where and how to reach your targets. You can even motivate your customers to buy your product on the spot by offering them a gift or discount for completing the survey.
Wishing them Happy Birthday
This involves sending mail greeting cards to the customers and including a coupon or by offering a special offer to them related to your product that they should give themselves as a gift.
Team Up With Another Business
By teaming up with another small business you both can get benefits by sharing advertising costs i.e sharing costs associated with high-quality printing & larger ads.
Consistency And Commitment
According to research for a message to be remembered it must be repeated. So advertise where you can afford to do it often.
Social Media Presence
Now a days for any business to be successful it should have a strong social media presence that includes twitter, facebook followers etc For almost every businesses, generating leads is the ultimate benefit of maintaining and creating a social media presence.
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